this is about

USAGE SUMMARY

"this is about" is a correct and usable phrase in written English.
You can use it to introduce what is to follow, such as in the sentence "This is about my experience at the carnival".

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

This is about collaboration.

The Guardian

"This is about policy".

The New York Times

This is about tomorrow.

The New York Times

This is about smart business".

The New York Times

That's what this is about".

The New York Times

This is about strategy.

BBC

"This is about individuals.

The New York Times

"This is about turnout".

The New York Times

"This is about continuity".

The New York Times

"This is about narrative.

The New York Times

"This is about transparency.

The New York Times

Expert writing Tips

Best practice

Use "this is about" to clearly introduce the main topic or purpose of your writing or speech. This helps the audience understand the core focus from the outset.

Common error

Avoid using "this is about" excessively in lengthy or complicated sentences. It can sometimes create redundancy. Instead, try restructuring the sentence to integrate the main point more organically.

Linguistic Context

The phrase "this is about" serves primarily as an introductory phrase. It is used to introduce the main topic, purpose, or central theme of a discussion or piece of writing, effectively setting the stage for what follows. As Ludwig AI confirms, it is a correct and usable phrase.

Expression frequency: Very common

Frequent in

News & Media

86%

Formal & Business

5%

Science

3%

Less common in

Wiki

1%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "this is about" is a grammatically correct and highly versatile introductory phrase used to clearly define the central theme or purpose. Ludwig AI confirms its validity and usability in written English. It is most commonly found in news and media contexts, maintaining a neutral register suitable for both formal and informal communication. While alternatives like "the point is" or "the focus is on" can be used, "this is about" offers a direct and easily understandable way to set the stage for your message. Be mindful of overuse in complex sentences to maintain clarity and impact.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

essentially, it's about

Summarizes the core meaning or purpose, providing a condensed understanding of the topic.

the point is

Emphasizes the core message or objective, shifting from a descriptive introduction to a direct statement of purpose.

the focus is on

Highlights the central element or subject of discussion, placing emphasis on a specific aspect.

this concerns

Indicates relevance or connection to a particular subject, offering a slightly more formal tone.

it revolves around

Suggests that the topic is central and that other aspects depend on it, implying a core theme.

the subject at hand is

Introduces the current topic, often used in formal settings to clarify the matter being discussed.

what matters here is

Highlights the most important aspect or consideration, emphasizing its significance.

the crux of the matter is

Points to the most critical or decisive point, often used to simplify complex issues.

the heart of the issue is

Emphasizes the core problem or challenge, often used to address fundamental concerns.

in essence, it's a question of

Frames the topic as a fundamental question, emphasizing the underlying issue.

FAQs

How can I use "this is about" in a sentence?

You can use "this is about" to introduce the central topic or purpose, as in "This is about the importance of education" or "This is about finding a solution to the problem".

What are some alternatives to "this is about"?

You can use alternatives like "the point is", "the focus is on", or "this concerns", depending on the context.

Is it grammatically correct to start a sentence with "this is about"?

Yes, it is grammatically correct to start a sentence with "this is about". It is a common way to introduce the subject matter.

How does "this is about" differ from "this concerns"?

"This is about" generally introduces the main topic or purpose, whereas "this concerns" suggests relevance or a connection to a particular subject, often with a slightly more formal tone.