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This is a pivot (though a better term might be "flatworm," after the invertebrates that can be cut in half and then regenerate themselves).
Apparently, this is a pivot from the company's initial vision of providing a "Pinterest for text".
The LA Auto Show has had a Connected Car Expo for the past few years, but this is a pivot toward the future of transportation that puts more emphasis on technology, cleaner fuels, and shared ownership.
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And this was a pivot from an earlier idea focused on the FSBO (for sale by owner) market.
This moment is a pivot point for Brazilian democratic development.
This is a reverse pivot.
This is a language pivot.
As this report shows so clearly, adolescence is a pivot point – an opportunity to consolidate the gains we are making in early childhood, or risk seeing those gains wiped out.
Now that's a pivot!
Your statement "sex.com is the most expensive URL in the world and this is an important pivot for them," is no longer acceptable.
We've reached out to Yik Yak for more details about whether this is an official pivot or just a side project, but haven't heard back.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com