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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
this is a bluff
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "this is a bluff" is correct and usable in written English.
You can use it when you want to indicate that someone is pretending or not being truthful about their intentions or capabilities. Example: "When he said he would quit his job if he didn't get a raise, I knew this is a bluff."
✓ Grammatically correct
News & Media
Formal & Business
Wiki
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
8 human-written examples
"This is a bluff".
News & Media
"If the Iranians think this is a bluff, you can't be as effective.
News & Media
They clearly think this is a bluff in the hope of obtaining concessions.
News & Media
Many in Catalonia and Spain suspect that this is a bluff and that low participation would weaken the leverage of separatists.
News & Media
This is a bluff, because even if Iran could further enrich its impure uranium, it lacks the capacity to fabricate that uranium into fuel elements.
News & Media
If this is a bluff it's a pretty bold one February 13 , 2014Tom Gordon (@ScottishPol) Salmond may now regret putting so much store in his Fiscal Commission and its currency union plan.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
52 human-written examples
This was a bluff of epic proportions".
News & Media
Yet some experts and business leaders acknowledge that this ultimately is a bluff because the United States is dependent on China's purchases of Treasury bonds.
News & Media
"This is a natural bluff area," said Pacific Avenue resident Ronda Gilbert.
News & Media
But that was a bluff.
News & Media
Mr Cameron and his shadow foreign secretary, William Hague, have already promised that if they come to office to find the treaty in force, they will "not let matters rest there".This assertion is a bluff.
News & Media
Expert writing Tips
Best practice
When writing about international relations or high-stakes negotiations, "this is a bluff" can effectively convey a sense of strategic maneuvering and potential deception.
Common error
Avoid dismissing serious warnings or actions as mere bluffs without sufficient evidence. Overusing "this is a bluff" can lead to underestimating the resolve of others, with potentially serious consequences.
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "this is a bluff" primarily functions as an assertion or statement expressing disbelief or skepticism. It serves to challenge the veracity of a claim or action, suggesting it's a deception. As indicated by Ludwig AI, the phrase is usable in English.
Frequent in
News & Media
65%
Formal & Business
20%
Wiki
10%
Less common in
Science
5%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
The phrase "this is a bluff" serves as a concise declaration of disbelief, questioning the authenticity of a stated intention or threat. While grammatically correct, its usage implies a degree of skepticism and a strategic analysis of the situation. As Ludwig AI pointed out, this phrase is commonly used when the speaker suspects the subject is insincere. The expression is most frequent in News & Media contexts, denoting its utility in political and economic discourse. When writing, using this idiom accurately is important, avoiding to undervalue genuine threats. Alternatives such as "it's just a show" or "it's a false front" can offer nuanced ways to convey the same sense of disbelief.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
It's just a show
Emphasizes the performative aspect of the action, suggesting it's meant for appearances only.
It's a false front
Indicates a deceptive facade or appearance.
It's merely a pretense
Highlights the insincerity and artificiality of the action.
It's a calculated risk
Suggests the action involves some degree of danger and is more strategic than authentic.
It's pure posturing
Focuses on the act of assuming a pose or attitude for effect.
It's smoke and mirrors
Emphasizes the use of deception and illusion to create a false impression.
It's a mere facade
Similar to "false front", emphasizing the superficial nature of the action.
It's nothing but hot air
Suggests the action is empty and lacks substance or genuine intent.
It's a simple feint
Implies a deceptive movement or action to distract or mislead.
It's only a ruse
Highlights the deceptive nature of the action, intended to trick or deceive.
FAQs
What does it mean when someone says "this is a bluff"?
Saying "this is a bluff" means you believe someone is pretending or exaggerating their intentions, capabilities, or position in order to gain an advantage. It suggests a lack of genuine commitment or seriousness behind their words or actions.
How can I use "this is a bluff" in a sentence?
You can use "this is a bluff" when you want to express your skepticism about a threat or promise. For example: "When he threatened to quit, I thought, 'this is a bluff'/s/This+is+a+bluff because he needs the job".
What are some alternatives to saying "this is a bluff"?
Alternatives include "it's a ruse", "it's a pretense", or "it's just posturing". Depending on the context, you might also say "it's just a show" or "it's smoke and mirrors".
Is it always negative to say "this is a bluff"?
Generally, yes. Saying "this is a bluff" implies you don't believe someone is being truthful or sincere. However, it can also be a neutral observation when analyzing a situation strategically.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested