The entire campaign, which includes promotional materials in stores and theaters, will cost $10 million.
A January webinar outlined a multi-pronged strategy that includes promotional videos and impact investors rather than donor-based finance.
The toolkit includes promotional materials as well as fact sheets and other information resources about HCV prevention and treatment.
It consists of 4 CDs with 100 tracks, and includes promotional tracks not in the final version of the game.
For "stage-two" membership (this includes the promotional options of either app store placements or $500 worth of advertising), the developers need to agree to develop and publish at least one app for the Nokia Store to work on an Asha device.
The time-varying demand in this system is affected by three endogenous variables that include promotional effort provided by the retailer, product selling price, and the sustainable level determined by the manufacturer.
A Web site called LastSleighDays.com has organized last-minute shipping and deals information, including promotional codes, for quick reference.
Given all the incidentals, including promotional parties and dinners, Mr. Genova said, "the cost is at least $25,000 to exhibitors".
(First budgeted at less than $10 million, the film grew to a cost of $35 million, or $44 million including promotional costs, according to Mr. Bach's book. Mr. Cimino maintains that it was "all in $32 million").
(The site also offers a tool to help search by ZIP code for the best interest rates on C.D.'s and savings accounts, but it generally doesn't include promotional rates, which change frequently).
