Judging from the reaction in Phoenix, the gimmick worked — although who's to say whether this bunch needs any prompting to turn out on opening weekend?
The gimmick works because the names (Lamby Wammikins, Warty Fingleblaster) are funny.
Jeanine Recckio of Mirror Mirror Imagination Group, which forecasts beauty trends, said that not every new gimmick works.
The gimmick works well for most of the way, especially when the cast's lone woman, the versatile Nancy Anderson in an absurdity of multiple roles, sings the kind of slow number that many screen and stage heterosexual couples have kissed to.
But having a gimmick works, right?
The gimmick worked for an extraordinarily long time.
Clever Peter have got their gimmick worked out: they almost always appear in colour-coded sweaters, which certainly helps to lodge them in the mind.
The gimmick worked and as malls, many developed by Mr. Rouse, proliferated, first on the East Coast and then around the country, through the 1960's and 1970's, Cherry Hill Photo eventually got out of the studio portrait business and into Santa photos fulltime.
Skillman did not deny that Burt's lectures can be gimmicky, but says the gimmicks worked.
