That may be so, network executives say, but the extra content is here to stay.
I love the extra content," said CrimsonDream55, but NoxThorn88 "would have expected a little more action".
He also said that extra content like digital liner notes and interviews would eventually be added.
The high price reflects not only the extra content on the memory stick, but also the fact that the stick itself can be reused for other purposes.
Marvel shot special Chinese scenes for last year's Iron Man 3, though the extra content was later derided as a PR exercise by local filmgoers.
The app is free to download, but may in future charge for some of the extra content using in-app purchases.
And it's those touches that keep you trying, trying and trying again as you attempt to up your medal score and unlock all the extra content.
After years of reluctance towards DLC, Iwata confirmed that extra content would be available to purchase for both Mario Kart 8 and Super Smash Bros. Wii U and 3DS.
The first downloadable content pack, The Dark Below, is due out on 9 December for £19.99, but right now, its the trailer for that extra content that's got fans talking.
