A new boom period could be coming, this time for mobile developers, as Facebook announced today that it is testing game stories in the mobile news feed.
Facebook's PMD partners are not going to be happy with this product as Facebook continues to copy successful third-party features for its own platform".
He describes this purpose as Facebook's new mission after spending more than a decade trying to make the world more "open and connected".
This comes as Facebook fights an injunction from the Oculus/ZeniMax lawsuit, for which it has already been ordered to pay up a half-billion dollars.
It's the only tool so far that can do this — but as Facebook continues to expand its advertising business, it's not likely to be the last.
Crowdsourcing can be a powerful solution for this problem, as Facebook famously demonstrated when it designed a tool to let users translate its platform into their native language.
It seems that tool for growing an app's audience is not long for this world as Facebook has announced that App Invites, alongside a bunch of other developer integrations, will be sunsetting over the next few months.
One thing I'd recommend to Uber is to make sure they're figuring out the best way to manage the ecosystem of developers who build upon this, much as Facebook did with their developer program.
This month, as Facebook turns 11, I am celebrating year one on the site.
The company has weathered previous complaints and scandals about its lax privacy safeguards, but this comes as Facebook is fighting multiple battles, including the spread of fake news and Russian meddling on its platform during the 2016 election.
