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And this ad tries to reckon with that.
This ad tries to hit as many themes as it can.
This ad tries to do that by doing three things: reminding voters about the difficulties he faced in 2009, laying out the progress the country has made, and telling them that his work is not done yet.
But this ad tries to raise questions about Coats' anti-abortion credentials.
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SCORECARD The ad tries to paint Mr. Obama as someone who rewarded donors with taxpayer stimulus money, a tough response to the Obama campaign's recent attacks on Mr. Romney's investments and business career.
Scorecard The ad tries to tarnish Mr. Obama as someone who rewarded cronies with taxpayer stimulus funds, a tough response to the Obama campaign's recent attacks on Mr. Romney's investments and business career.
Using Trump-like rhetoric, the ad tries to link sanctuary cities with criminal activity, even though sanctuary cities have no bearing on criminal or gang-related policies.
If every ad tries to be funny, surely an immediate difference or disruption would be to try the opposite.
The new ad tries to compare Watergate to Mr. Walker and an ongoing criminal investigation into aides and appointees from his last job, as Milwaukee County executive.
The ad tries to compensate for that imbalance by attempting, judo-like, to turn Mr. Corzine's slick commercials against him.
He also, in a recent ad, tries to turn Mr. Foley's business record against him, featuring residents of a Georgia factory town who said that Mr. Foley bankrupted their business while he made off with $20 million in management fees.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com