Sentence examples for this a gimmick from inspiring English sources

Is this a gimmick that really works?

Some people have called this a gimmick, I say mildly, with a resemblance to a recent promotion by the National Trust, and Jowell pops with indignation, practically spitting with the force of her words.

Is this a gimmick on DISH's part, probably aimed at gathering a techie audience completely incensed by Comcast?

By 2011, the 3-D-capable screen count is expected to reach 8,000, or 20% of the total theater screens in the U.S. "We're past the 'Gee, is this a gimmick?'" says Lewis, chief executive of Real D. "We've gotten past the 'if.' The studios have committed billions to 3-D production.

Is this a gimmick or an effective foreclosure prevention strategy?

So for me if there was information out there that says you should take vitamins and stuff like that before you get pregnant you know, I think 'Is this a gimmick from the pharmaceutical companies?' Like again, like how do you know you should be taking vitamins?

Is this, a gimmick-laden knockoff of America's Game brought to us by 60-year-olds in face paint, what LA sports fans deserve?

Nobody is doing this as a gimmick.

"In my mind, this is a gimmick.

He commented: "Cynics can dismiss this as a gimmick, but it is not.

"This was a gimmick, not a plan," Mr. Giuliani told reporters yesterday, adding that any incentive plan for summer school teachers "should involve actual pay for performance".