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"In a time of green washing, having that third-party verification is key".
It also raises the issue of the need for third-party verification to ensure accurate measurements.
Bharatmatrimony has a patent pending for its third-party verification service.
He also said Facebook has "reached out" to "respected fact-checking organizations" about third-party verification, but didn't provide specifics.
In March, Texas-based EEStor announced that it had received third-party verification of its "ultracapacitor" technology.
"We're well aware of the technical issues, and we're well aware of the need for third-party verification".
The LEED label, developed by the council in 1998 to have a third-party verification of a building's environmental soundness, certifies new homes, schools and other buildings, as well as existing ones.
Omnicom, another major advertising agency, had a similar response, saying: "This is why we and many others have been repeatedly saying that third-party verification is a fundamental requirement.
Sources told the Financial Times that YouTube is now planning to allow third-party verification groups to insert code on its website, enabling these independent entities collect data on the position and context of the ads.
Cryptographic checksums, peer-reviewed open-source code, adherence to mature, published standards, and independent third-party verification of votes are elements that should be incorporated in any online voting system.
But he said that the city's third-party verification — which calls a small number of clients at the end of the year and asks if they are employed — would catch most problems.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com