"Apple is focused on what it is good at, which is designing phones and leaving the third-party world of accessories up to everyone else," Mr. Gordon said.
Still, there's plenty of opportunity for additional revenue from this new addition to the Snapchat product arsenal, though at launch, there won't be any sponsored third-party World Lenses.
"You just purchased 10,000 units of a particular digital camera and you are told, if any third party anywhere in the world can offer a better price, we are going to give them the buy box and you are going to get stuck with the inventory.
The show is also being provided rights free and cost free to third party broadcasters around the world to extend its reach to as many viewers as possible.
The cooperative structure of the multi-agent based approach is motivated by real-world third party logistics (3PL) company operations.
Activision stated during their E3 2008 press conference that Xbox 360 users will be able to use the existing Rock Band instrument controllers as well as other third party controllers in Guitar Hero World Tour; Rock Band instruments for the PlayStation 3 are not guaranteed to work in World Tour, though Sony is attempting to help make these units compatible.
In an ideal world, a third party developer shouldn't have to store any personally-identifiable information (PII).
And iKnow is likely to expand even more: Cerego opened up their learning API for third party developers from all over the world just today.
Seek third party intervention.
Way back in March, Apple announced that the latest and greatest build of the iPhone OS would open up a whole new world to third parties: richly featured accessories, complete with tie-in software.
This is an assumption that aids considerably in the tractability of the problem and is grounded in the real world observation that third parties are usually more dogmatic than mainstream ones.6 Laver and Hunt (1992) find strong evidence to support this idea.
