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"This situation also occurs when users are not members of the social network but have ever visited one of its pages, as well as when users who are registered on Facebook browse through third party pages, even without logging on to Facebook.
The regulator found Facebook collects data on ideology, sex, religious beliefs, personal tastes and navigation — either directly, through users' use of its services or from third party pages — without, in its judgement, "clearly informing the user about the use and purpose".
But back to Facebook steamrolling third-party Page management software….
With the new features, smaller businesses could get some of the social customer support power that big brands buy through third-party Page management tools.
This will also mean that third-party page management apps for now will get the short end of the stick because they will also not be able to write Replies — only comments.
To take advantage of Facebook's iframe-based Page tab application platform, businesses need engineering talent, an expensive license for a third-party Page management solution, or the know-how to pick and use a free third-party tool.
The two critical marketing features were previously only available in third-party Page management products like Buddy Media and Vitrue, which are fetching big acquisition prices in part because of these kinds of options.
Both bills offer immunity to ISPs that block access to websites if they have "credible evidence" that the third party's pages contain unsanctioned copyright material.
Obviously those didn't pan out, and in light of Facebook's promotion of third party apps and pages, they may have decided to ditch the idea entirely.
Or just the flexibility of being able to embed third party gadgets on a page.
For the social traffic, which typically shows up as direct traffic in Google Analytics and other tools, Chartbeat figures out algorithmically which landing pages are most likely to be direct traffic (like the home page) versus coming from third party social apps (like an article page with a unique URL).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com