You think primarily of designers with big, brash, occasionally volatile personalities.
Possibly, companies think primarily of originality when trying to be creative.
Who, in this apocalyptic scenario, could think primarily of the shopkeepers?
But when you think about archaeological digs or studying sediment, perhaps you think primarily of dry land and dinosaur bones.
But humans are short-termist; we think primarily of our pleasures now rather than the harmony and serenity of the world to come.
This logic is precisely the problem: most divorcing parents think primarily of their own happiness, minimizing or denying the repercussions their children may suffer.
Employees, by contrast, think primarily of relative wages, especially very local relativities, and have only a fitful, vague, and temporary concern with their own productivity.
Women, on the other hand, who aren't able to run as fast or fight as fiercely, don't do either: they think primarily of their young and make sure they're OK, and gather around them a group of other people so they can all help protect each other from the threat.
"Consumers who learn about cultured meat usually think primarily of the benefits to animals.
Designers continue to think primarily of how to integrate such new data into everyday life and do not feel "prisoners" of their models, but, on the contrary, seek in them inspiration for their approach to design.
