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"They might start off thinking prices are mad, but they'll be convinced by me.
Earlier this year Chinese producers sold short (ie, sold what they did not own), thinking prices would fall.
The boom of recent years left many Americans financially vulnerable because they had borrowed too much against their homes, thinking prices would not go down.
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Martin Smith of Whirlpool, an American white-goods maker, says his company overhauled its pricing two years ago by thinking of prices themselves as a product, much like a dishwasher.
"Until our broader community can understand this and until our mob can say yes this is a deep-seated issue, this is something we do accept, we need to change this way of thinking," Price said.
OK, while you might be thinking that prices are so low because quality is poor, think again.
"We're even thinking 1940s prices.
But there are those who are not thinking about prices -- at least not yet.
"'That's a half-million pound house!' She was thinking London prices".
That's why I bought my first house, in the Washington area, a few years ago, despite thinking local prices remained high.
If you believe housing resembles a luxury good, then you'll end up thinking house prices will rise nearly as fast as incomes in the long run and that houses today aren't terribly overvalued.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com