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Whenever I think of messages to communicate I always start by thinking about the audience.
"Really what I've always been trying to do is to build a bridge: I'm thinking about the audience and I'm thinking about the music, and I'm just trying to connect the two.
Ed Collier, a producer at China Plate, says that "touring and making for us are always completely intertwined … right from the start of the making process we're already thinking about the audience and how we'll reach them, through whatever dissemination or touring model that might be".
Upon reflection after the event, time constraints meant that the teams did spend a lot of time thinking about the audience and less time detailing the specific elements of their risk communication solution.
"We're not thinking about the audience watching late at night any more," says "Late Late" exec Ben Winston.
I wait in the wings and start thinking about the audience, about myself and relax, just put my mind in a great frame and go out there and do it.
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"The book was selling out and that got me thinking about the finite audience that can see a photo book.
Some of his time is spent in schools, asking sixth formers to start thinking about the potential audience for their online presence: "You have to show them the case study - the good, the bad and the ugly - you come out of university with just a CV.
Complex magazine stated the "his falsetto on "Thinking About You" made women in the audience swoon".
In front of a mirror you will constantly focus of yourself and how you look, while in a public speaking you should be thinking about the message and the audience instead of yourself.
I don't want the audience thinking about the gay guy who wrote the song.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com