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The Adobe Global State of Content study found that when consumers had only 15 minutes to consume content (think in line at Starbucks) 63% would skim articles on trends than read an in-depth article and 57% would watch a video report on breaking news than read an article on breaking news.
The kind of self-examination he urges is, I think, in line with the ten questions I've tried to raise in A New Kind of Christianity: questions about our understanding of God, the shape of the biblical narrative, the Bible, Jesus, the gospel, the church, sexuality, other religions and our view of the future.
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Think in lines.
We become a robin who thinks in lines of thrilling vorticist poetry: "He is wick!
Customers don't think in straight lines.
"I don't think in single lines," he once said, "I think in big-band concepts".
(Even the cheapest computer can think in straight lines, which is why we buy them).
"You can't just extrapolate from the past and think in straight lines: that's what I learned from Gramsci," Jacques said.
And this is only the stuff we know; ancient Mesopotamians or lost civilizations now long dead may have had even more hilarious opinions about women's weaknesses, inability to have their own emotions, or think in straight lines.
K: Do you ever think in a straight line?
He helped me to think in a straight line.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com