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"I think content farm is a charged word," said Davis.
"I'm trying to get people to think content first and platform second.
"I think content and information are important for our new civilization," he says.
This does not mean the death of the big idea, but rather a new dawn when agencies are bringing brands many big ideas that are either directly or loosely connected in a way that enables them to connect the brand through channels that transcend advertising (think content, wearable technology, screens that allow consumers to skip traditional messaging and more).
I think content without technology is boring.
4) Think content versus format first.
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Freeserve clearly thinks content is the way to keep users.
No one thought content sites needed to be shielded like a new magazine for five years while they found their feet.
The other phase of sleep, called non-REM sleep or slow-wave sleep (SWS), is usually associated with reduced neuronal activity; thought content during this state in humans is, unlike dreams, usually nonvisual and consisting of ruminative thoughts.
We thought content would stand alone when we started Travelocity…but it turned out not to be true.
This includes contents, since Lewis thought content was grounded in mental content, and value, since he thought values were grounded in idealised desires.
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