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The phrase "things went exponential" is correct and usable in written English.
It can be used to describe a situation where growth or change occurs at an increasingly rapid rate. Example: "After the new marketing strategy was implemented, things went exponential, and our sales skyrocketed."
Exact(1)
Then things went exponential.
Similar(59)
For two decades it was steadily outflanked by new developments, but a couple of years back the urban sprawl went exponential.
Nevertheless, things went haywire.
Things went wrong.
"Miraculously, things went right".
Then things went awry.
Then things went quieter.
Things went his way".
Things went pretty well.
But things went wrong.
"Things went wrong, but so many things went right.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com