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For one thing, vendors have yet to discover the virtues of independent peer review.
As Julia White, Microsoft's corporate VP for Azure marketing, told me, one thing vendors have always requested is access to Microsoft's large enterprise sales force.
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Given the security risks, it may come as a surprise that some internet of things vendors (those who sell appliances and other technology that connects to, and functions via, the internet) aren't letting researchers such as Cerrudo test their products – even when he's willing to buy them himself.
According to Gartner, Internet of Things vendors will top $309 billion in direct revenue by 2020, with most of that money stemming from services.
A few days later, a bipartisan group of U.S. senators introduced the IoT Cybersecurity Improvement Act of 2017, a comprehensive bill formalizing security standards for any internet-of-things vendor doing business with the government.
"They walk it every day, and they're looking for things the vendors are doing, things that are suspicious … like where they're selling Gucci bags for 20 bucks, and we know they cost a lot more than that," he said.
For one thing, the vendors' booths will not all be set up under conventional-looking tents.
The people who come to this kind of thing, the vendors, these foods are a projection of their personality".
The netbook growth rate suggests market erosion, but it also seems to be the only thing keeping vendors afloat.
"It's important for [Internet of Things] vendors who haven't prioritized security to take this escalating series of attacks as a wake-up call," said Casey Ellis, the founder of crowd-sourcing cybersecurity firm Bugcrowd.
And many of the things the vendors told Dunnington still ring true, such as, "The market is the best place to learn about people". Pike Place Market's only hotel features a quiet courtyard, a rooftop deck, and waterfront views from some of its 76 rooms.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com