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Almost every Bentley buyer gets a custom-made car, but one thing customers could not get in past editions was a bigger platform, until now.
But here's the thing: customers weren't actually paying less.
"The thing customers are buying is exposure," said Blankfein.
For one thing, customers are not automatically enrolled in the marketplace site but must sign up on their own.
For example, the first thing customers visiting any restaurant's Web site want to know is when it is open.
"The first thing customers want is picture quality, and the next is good sound," Mr. McQuivey said.
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He also listed "things customers can do to help".
At least, not compared with the customers quoted in the new book, More Weird Things Customers Say in Bookshops, by Jen Campbell (Constable, £8.99).
But he stuck to his vision of rewarding people not for their length of service but for furthering the brand by doing the things customers wanted and needed.
Things customers want to match with paint colors: We get a lot of people wanting to match shopping bags, you know, the Tiffany blue.
Here's my short list of things customers can do when canceling their service.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com