As for Salesforce, it sees smart glasses as the interface for the internet of Things, a trend it has made clear it is very much interested in.
But a new analysis of fossils found in southern Alberta suggests that the giants got along because they ate different things, a trend called "dietary niche partitioning" that didn't put them in direct competition with each other.
Is it a recent thing or a trend over the past few years?
The BBC's technology correspondent Rory Cellan-Jones investigates whether smartwatches are the next big thing, or a trend that might never actually get going.
Logitech sure thinks this networked audio thing is a trend that will take off, given its recent acquisition of Slim Devices, which would be a great name for a geeky card shark, but is also a network music player company that emphasizes audio quality over pesky things like price.
Clearly, if this crazed-right-wing-gunman thing becomes a trend, politics aside, it's going to be much, much safer to dress like a right-winger.
"At the very top of things is a trend that is very clear to everyone — the cost of launching a startup continues to go down and the barriers of entry to it continue to evolve".
But he quickly added, "The increasing use of Chinese resources in research and development is a sure thing, an irreversible trend".
But that's only become a recent thing in America" — a trend that dovetails with the West's interest in self care, meditation, and an amorphous sense of wellness.
It's partnering direct with TV content providers for things like a trending TV content box, a relationship with broadcasters that allows users to see snippets of live TV directly in their stream, and a Comcast partnership that triggers DVR and other activity.
