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Although possible, it is not likely that they switch for the basic insurance only, because it is administratively unattractive.
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If the customer changes phones, particularly if they switch from, for example, Android to Apple, their apps won't transfer.
People won't switch to Outlook en masse because of privacy concerns, but they may switch for the features.
This season, they switched from printed tickets for each game to a season ticket holder card that holds all of your tickets.
Personally, I'd rather they switch out Medievalworld for Homeworld, a park where your parents love you unconditionally, everyone you went to high school with has gained weight, and your dad hasn't thrown away your Limp Bizkit poster and turned your room into a dumping ground for his old copies of Rolling Stone.
Will they switch providers just for the flexibility of surfing from the kitchen table or curling up in bed?
Dr. James D. King, a family physician in Selmer, Tenn., estimates that 50 to 70percentt of his Medicare patients hit the doughnut hole — at which point they switch to generics, ask for free samples or simply stop taking their medicine.
If they can't find what they're looking for, they switch applications entirely (hence, in part, the rise of Snapchat).
Medical students will often use multiple systems throughout their training as they switch between different hospitals for different rotations.
Either they never consider studying science in college, or they switch out of the field for a variety of reasons in their first or second year (Seymour and Hewitt, 1997; Committee on Science and Technology, 2006).
They were so turned off by the preinstalled female navigatrix that they switched her for a man's voice, because "we find the women too judgmental".
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CEO of Professional Science Editing for Scientists @ prosciediting.com