they rolled out

USAGE SUMMARY

The phrase "they rolled out" is correct and usable in written English.
It is typically used to describe the launch or introduction of a new product, service, or initiative. Example: "The company announced that they rolled out the new software update last week."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

They rolled out in long sentences.

The New Yorker

They rolled out of the camp two hours later.

The New York Times

"As they rolled out recycling they also planned incineration capacity.

The Guardian

They rolled out positions, playing every permutation to identify the best move.

The New Yorker

"It's been a tough day for Dianne — they rolled out the big guns," he said.

The New Yorker

Their lips passionately interlocked, and they never looked up as they rolled out the door.

The New York Times

"They rolled out the trees on the day it was unveiled," recalled Myrna Baron, a publicist.

The New York Times

Last week, they rolled out a hot dinner menu for $10.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

3 human-written examples

Sometimes they roll out.

The New York Times

They roll out the wheelbarrow, and so it goes.

The New York Times

So what would they roll out for group night?

The New Yorker

Expert writing Tips

Best practice

Use "they rolled out" when you want to emphasize a gradual or phased implementation of a product, service, or initiative. For example, "They rolled out the new features over the course of several weeks".

Common error

Avoid using "they rolled out" to describe a sudden, one-time event. Instead, reserve it for processes that involve a planned and often incremental introduction. Consider using "they launched" or "they released" for single-event introductions.

Linguistic Context

The primary grammatical function of "they rolled out" is that of a phrasal verb. It acts as the main verb within a sentence, describing the action of launching or introducing something. As shown by Ludwig, this expression is commonly found in various contexts.

Expression frequency: Very common

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Academia

0%

Ludwig's WRAP-UP

In summary, "they rolled out" is a frequently used phrasal verb indicating the launch or implementation of something new. As Ludwig AI confirms, it’s grammatically sound and widely accepted. Predominantly found in news and media contexts, this expression conveys a sense of deliberate phasing or staging in the introduction process. Alternatives like "they launched" or "they introduced" can be used depending on the specific nuance desired. Remember to use "they rolled out" for planned introductions rather than sudden events.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

they launched

This alternative emphasizes the act of starting or initiating something, similar to rolling something out.

they introduced

This alternative focuses on the act of presenting something for the first time, akin to making it available as "they rolled out".

they unveiled

This alternative highlights the act of revealing something that was previously hidden or not known.

they deployed

This alternative implies a strategic or planned distribution of resources or personnel.

they implemented

This suggests a practical application or putting something into effect.

they presented

This alternative emphasizes the act of showing or displaying something.

they released

This indicates the act of making something available to the public or a wider audience.

they disseminated

This alternative suggests a wider distribution of information or resources.

they showcased

This alternative emphasizes highlighting the best features or qualities of something.

they activated

This alternative emphasizes the act of making something functional or operational.

FAQs

What does "they rolled out" mean?

The phrase "they rolled out" typically means that something, such as a product, service, or feature, was launched or made available gradually or in stages. It suggests a phased implementation rather than an immediate, complete release.

What can I say instead of "they rolled out"?

You can use alternatives like "they launched", "they introduced", or "they unveiled" depending on the context.

Is "they rolled out" formal or informal?

"They rolled out" is generally considered a neutral term and can be used in both formal and informal contexts. However, more formal alternatives like "they implemented" might be preferable in certain professional settings.

Can "they rolled out" be used for abstract concepts?

Yes, "they rolled out" can be used for abstract concepts such as policies, initiatives, or strategies, as well as for tangible products or services. For instance, "They rolled out a new marketing campaign" is perfectly acceptable.