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When Red Hat decided to build an enterprise distribution, they rebranded the original open-source Red Hat distribution to Fedora Core.
"They rebranded it, in essence," David McMahan, the author of "The Making of Buddhist Modernism," told me.
The loss of a member would cripple most groups, but when Paul left in 2002, they rebranded as S Club and carried on for another year.
This week, in a newspaper article the two leaders wrote jointly to coincide with the president's state visit to Britain, they rebranded it the "essential relationship".America has many other vitally important bilateral relationships.
When Ogley left, they rebranded as the Waterson Family, later the Watersons, and dropped the American repertoire in favour of British and, increasingly, Yorkshire songs, largely delivered a capella.
THE bombs that shook Algiers and ripped the façade off the prime minister's office this week, killing some 30 people, suggest a worrying resurgence of the country's Islamist militants since they rebranded themselves as al-Qaeda's official arm in the Maghreb.
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The Detroit Lions introduced a fiercer-looking logo as they rebrand themselves after an N.F.L.-first 0-16 record last season.
We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm.
This is a message that all franchisors should take to heart as they rebrand or brand products and services.
In the SEO community specifically, more marketing software tools and digital marketing agencies are beginning to understand the negative effect of buzzwords as they rebrand themselves away from "SEO" and more toward "marketing".
Since then, they've rebranded as Flipora, passed 8 million registered users and they're now adding another key piece to their product — a discovery engine that helps users figure out what to visit next on the web.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com