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Whom would they interview?
I don't even think they interview people.
Who, if anyone, did they interview?
Before starting any project, they "interview" the trees.
For homework, they interview witnesses to the disaster.
Then they interview each other, unscripted, about their creative processes.
Then they interview a man in another room who says it's going to rain.
If they interview with organizations that don't value experience, they move on.
Nor did they interview their subjects according to a standardized protocol.
That way, you can see how they really think, as opposed to how well they interview.
And they interview Believers and Maximalists, who go for radical treatments too quickly.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com