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They increasingly shun newspapers.
Which they increasingly do.
But they increasingly dislike their side-effects.
"They increasingly reflect malaise against the system".
They increasingly stay at home.
And they increasingly do not care.
But they increasingly look like relics.
They increasingly want evidence that their expenditure is worthwhile.
They increasingly question the point of the PA.
And they increasingly have options aimed specifically at them.
Because they, increasingly, are where the money is.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com