They equate prominence with frequency.
Now they equate to something entirely different.
Companies will buy a $1,500 office chair because they equate price with value.
And they seem less concerned about security, which they equate with rigidity".
"Then they equate between hard-liners and terrorist, and we all become terrorists.
But when they equate their dogs' needs with their own needs, that's not so good".
Third, they equate prosperity with employment rather than production: Mr Caplan calls this the "make-work bias".
Streamlining and efficiency are the buzzwords we hear, but they equate, invariably, to cost cutting and dropping standards of care.
"Most Afghans are extremely pragmatic and they equate foreign support with strength," said Ludin, the ambassador to Norway.
"They equate the Russian crisis with reform," says a resident western banker, "so the knee-jerk reaction is we mustn't have reforms here".
"A large number of Americans have a general suspicion of bigness in the economic world — they equate bigness with power, monopoly".
