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Meanwhile, they become data pack rats, chasing an illusory dream of one-to-one marketing, which he says "is a myth.
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In other words, they must become data literate.
To do this, health workers as KMC "data producers" (who may even capture the data electronically) need support in how they can become "data users" [ 40].
Unfortunately, that gets lost in trying to become data managers.
As everyday objects become data transmitters, their developers become responsible for governing this flow of data.
Even offline activities, like taking the subway, are being recorded by security cameras and become data.
It is increasingly important for charity professionals to become data literate.
Such devices exist to supply data to corporate masters: "It's going to give you services, and whatever services you get will become data.
Security teams cannot become data scientists overnight.
These would become data sources on the hub that we're building".
We have become data-spewing factories, and the only way to make sense of it all is through context.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com