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In business and in life, you should have three plans: Plan A, Plan B, and Plan Z. Plan A is your current plan, your current thesis about how you can win in the marketplace.
You can't write a thesis about how unicorns exist because you can't prove that, and you can't write a thesis about how smoking is bad for your health because that can't really be argued.
Often, he managed to smuggle the basics of the plot into a larger thesis about the movie, so that you don't notice the exposition taking place: " 'Broadcast News' is as knowledgeable about the TV news-gathering process as any movie ever made, but it also has insights into the more personal matter of how people use high-pressure jobs as a way of avoiding time alone with themselves".
"The thesis is about as simple as you could have," Mr. Levitt said.
(I swear, you could probably write a thesis about how Drudge influences the American media).
You feel Mamet is proving a thesis about the white American male and his channelling of sexual insecurity into racial hatred.
In what ways might the author's thesis about information control be relevant to the issues posed in the Times article you read?
But LaBute has the capacity to take you by surprise and he does this, in the second half, by transcending his thesis about the dangers of sanctifying beauty.
Prospective employers probably don't need to see the senior thesis you wrote about Aristotle, regardless of how great it is.
Crafting your thesis forces you to think about what matters most to you and how to communicate that to others.
You need a central thesis… about what you're trying to prove the benefit is to the consumer".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com