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For me, it's important that there's a hook to it.
And thinking about that idea will bring other ideas in – there's a hook to it.
So there's a hook upon which to hang some hope, but can Paul McGregor find a way to get his team back to that headspace, even now that Gareth Widdop has been ruled out and replaced with a rookie (Drew Hutchison)?
Despite all the humour, the pair are (terrific) musicians first and comedians second: they offer, says Chambers, "songs people can dance to and laugh at at the same time – with punchlines that stick in your head because there's a hook to them".
It's yet-another-BitTorrent service, but there's a hook that makes it a really nice choice for the casual BitTorrent user – easy search combined with a Java applet BitTorrent client for downloading.
However, if someone is being dismissive, fault-finding or disapproving and this is making us feel unworthy, insecure or lacking in self-esteem, then it may be because there's a hook somewhere in us for that negativity to latch on too, a place where it can land that triggers all these hidden self-doubts.
Similar(54)
There is a hook, however.
Naturally, there was a hook to those recruitment ads, as Ms. Prelinger points out.
If there is a hook – a new trend, discovery or angle – make that clear within the first few paragraphs.
There was a hook route in seven-on-seven drills where he slowed down once he saw the off-man coverage tight to him near his break point.
Also, how long would he be content to be No. 2? But the point is that Manning needs to look over his shoulder once in awhile, needs to know that there is a hook if things keep going wrong.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com