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A recent theory differentiates between tasks that we want to do and tasks that we have to do.
Disruption theory differentiates disruptive innovations from what are called "sustaining innovations". The latter make good products better in the eyes of an incumbent's existing customers: the fifth blade in a razor, the clearer TV picture, better mobile phone reception.
Schwartz's (1992) theory differentiates between different value types and posits that values are a continuum of shared motivational emphases.
Deci and Ryan's (1985) self-determination theory differentiates between intrinsic and extrinsic motivation by putting them on a continuum where learners choose to learn at their own will "in the absence of a reward contingency or control" (p. 34); or where they perform an activity simply for an external reward or to avoid punishment.
Organizational theory differentiates between the hierarchical structure of a team and the power relationships among the team members [ 11].
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His theory differentiated between "narrative thought" (temporally/causally sequential, focused on details and action) and "paradigmatic thought"(mental categorization by recognizing abstract, systematic similarities of unrelated phenomena).
Psychologists have a theory differentiating between these two perspectives: They have found that a focus on playing to win (what's called a promotion focus) can result in growth and improvement in business outcomes, but a focus on trying to avoid losing (prevention focus) tends to result in stagnation.
Great crow's feet, said absolutely no one, except for those in the know, who could tell from the indiscernible little wrinkles – one of many anatomical tics according to the Duchenne smile theory that differentiates an authentic grin from a fake one – that they were genuinely happy to be there.
Moreover, claims Raz, theories which purport to tell us how to differentiate good interpretations from bad are also impossible because, by its very nature, innovation defies generalisation, such that it is futile to attempt to construct a general theory which differentiates good interpretations from bad as regards the forward-looking aspect of interpretation.
We used signal detection theory to differentiate between changes in participants' general response bias and changes in their perceptual sensitivity, d′ (the ability to perceptually discriminate single and double flashes (Macmillan and Creelman 1991)).
Further, the neural tissue recruited for instantiation of past tense versus present tense/agreement morphology is distinct, supporting linguistic theories that differentiate the two forms.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com