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"So," he repeated, "this theme, Why is indifference worse than murder?
The arena-fillers tend to riff on a simple theme: why does Nick Clegg look sad?
That brings me to my secondary theme, why, in my view, these confusions and delusions matter.
The spot, by Wieden & Kennedy in Portland, Ore., is part of a campaign, carrying the theme "Why sport?" promoting the Nike sponsorship of the Summer Games.
Then Haitink asks rhetorically, warming to his wider theme: "Why is it that we need answers and explanations from Shostakovich all the time?
Spatial patterns are a key theme – why do societies and environments vary from place to place, and how have they come to be as they are?
Similar(40)
As my former writing teacher — the great Stanley Elkin — used to ask us when we too clearly spelled out our themes: "Why are you getting up in my face?" Oppen's picaresque journey of self-determination occasionally risks collapsing into contrivance and allegory, easy gestures at meaning that are unnecessarily at variance with Wilson's incisively satirical realism.
The objection to the French view is clear and, from the point of view of the civil-libertarian absolutism that we Americans at least like to pretend to, consistent: if you're allowed to insult Muslims and their sacred themes, why not Jews and theirs?
But if sexism is one of the featured themes, why not say it?
So, applying Gladwell's themes, why does the One Percent need to rig the system against the Ninety-nine Percent?
To find answers to our research questions, the interview texts were analyzed, guided by the themes "why" and "how".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com