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All that is embodied by a new ad theme, "We believe in a better chicken," which replaces "A healthy obsession with chicken".
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Their presence in the campaign is why the new theme is "We believe," he added, rather than Jim Perdue declaring, "I believe".
It is neither scientific nor exhaustive but, from the diverse views, we have identified five key themes, which we believe reflect the core concerns and aspirations of contributors.
Although the role of PDPs in supporting country decision making is still evolving, we find some themes that we believe will be generally applicable for future efforts.
Our review is divided into five themes that we believe are most relevant for genomic technologies to have impact in Saudi Arabia.
In a first step, we ranked the 22 themes based on our knowledge of the data in such a way that the themes which we believed had influenced the outcome the most were on top.
" This is the very first day and the first event of what we're calling 'Big Challenges, Real Solutions' — that's our theme, that's what we believe this election is about.... It's not going to be easy, this job never is — it's the hardest job in the world.
During a time in which quality and value are becoming increasingly prominent themes in healthcare reform, we believe the patient's perspective of the key drivers of loyalty should be given greater national attention.
We believe the theme of returning cash to shareholders is set to become increasingly important.
Nonetheless we believe this theme along with a buoyant property market will keep the sector multiples towards the upper end of their historical averages.
"This new theme comes into play because we believe that sharing in an imagination is one of the deepest forms of friendship," Ash told The Huffington Post.
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