Think of the last paragraph of your letter as a conclusion, in which you have the chance to restate the major themes of the message and leave your recipient with just the right feeling.
The main theme of the seasonal message was reflection as the Queen looked back on prominent events over the past year, which also included the 60th anniversary of her 1953 coronation at Westminster Abbey.
The common theme in the message of these departing chancellors and the politicians who appointed them is that controversy equals success, with little or no evidence to support the rhetoric, an increasingly disturbing trend among policy elites who are joined at the hip by their neo-liberal proclivities for privatizing public services and empowering corporate domination of policy making.
Within News Corp, keeping Wendi out of the press and a guard on what she otherwise might say is a constant theme of the company's message management.
It's no accident that on each wing of the newborn butterfly, like a hint and a joke--is a "glazy eyespot". Both the theme and the message of the story were appropriate for the Christmas issue of the paper, and the marvelous description of the Russian winter probably provoked cruel attacks of nostalgia in Russian exiles pining away in the rotten January of Western Europe.
It was the central theme of his message on health care, where he argued that the problem was not the initiative itself, but his own failures in communicating its virtues.
The broad theme of the campaign allowed its message to be adapted to each country.
The main theme of the Queen's seasonal message to the nation was reflection and she looked back over the past 12 months to the 60th anniversary of her coronation, celebrated with a national service in June.
Interviews with Mr. Morris and more than a dozen others show a common theme: The message of change that inspired them to vote for Mr. Obama is now embodied by Mr. Trump, whom they see as a brash outsider unconnected with Washington bureaucrats and the big-money donors funding Democratic and Republican candidates.
In her usual magnanimous fashion, Ellen celebrated both employer and employee for their accomplishments and positive impact but the predominant theme of her message was clear: More businesses should hire people with disabilities.
The theme of this year's message coincides with the Pope's two-year focus on families, which will culminate in October with a big meeting of bishops to determine better ways to minister families living with divorce, de-facto unions, gay children and other issues.
