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Did the sports theme drive women away?
Each spot will run 15 to 20 seconds and use the Ford brand theme, "Drive one," and a Focus theme, "Feel the difference".
It is part of a new campaign for Chrysler, carrying the theme "Drive = Love," that seeks to impart a more contemporary image to the stodgy brand.
Most story tasks are variations on one theme – drive somewhere, shoot something, drive back – but as with all video game feedback loops, the joy of the system is in the execution.
BBDO Detroit has ended the ethereal Chrysler brand campaign featuring Ms. Dion, which carried the theme "Drive equals love," and replaced it with more down-to-earth ads, playing up products and prices, which carry the theme "Inspiration comes standard".
The effort, called Project Re:Brief, last month brought out its reworked versions of the 1971 "Hilltop" commercial for Coca-Cola, in which a chorus sang of its desire to "buy the world a Coke and keep it company"; and a Volvo campaign from 1963 that carried the theme "Drive it like you hate it".
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On the landings it's every man for himself –a theme driven by instinctive survivalist defence mechanisms.
If today's shrinking employment-to-population ratio were mostly a post-feminist variation on that theme, driven by a combination of married men staying home with the kids while their wives work and professional women taking time off during their prime childbearing years, then it would be less troubling that what we're seeing today.
Our designs will be theme driven – 'Wild West,' 'British Invasion,' and 'California Dreamin' are examples of possible themes".
Each of these spaces is theme driven -- there's a dazzling train room adorned with photo backdrops and an intricate use of miniature trees, a snowy angel room, and even a space devoted to a beloved grandmother who passed away in that very room.
There were three strong biological themes: 1) genes from the HER2-amplicon (13 genes; P<1 × 10-7); 2) a broad cancer theme driven by KRAS, TP53, and EPHA5 (13 gene sets; P<0.001); and 3) an immune signature, driven by type I interferons, IFNA2, INFA6, INFA13 (7 gene sets; P < 0.001), which are involved in recognition of viral infection and neoplasia (see Additional file 7).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com