The theme created by GKV, "Home of ridiculously good chips," is "a really good line, a wonderful line," he adds, for two reasons.
As it has done with most advertising starting with the 2010 Super Bowl, Mars is using the "You're not you when you're hungry" theme — created by the New York office of BBDO, part of the Omnicom Group — to promote Snickers Bites.
A. Thanks, dear reader, for your question, which plays off the brand's venerable slogan, "Who's that behind those Foster Grants?" The theme, created decades ago by the old Geer, DuBois agency, was featured in ads with celebrities of the era like Woody Allen, Louis Jourdan, Peter Sellers and Raquel Welch.
The agency created campaigns for Sprite that used the theme, "Obey your thirst," which was created in 1994, and spots using a theme created by Ogilvy, "What's your thirst?" The accounts of Sprite Remix and Fanta, which are also handled by Ogilvy, are not affected.
The $80 million includes an estimated $35 million to $40 million spent nationally on ads like the campaign carrying the "It's what for dinner" theme, created by Leo Burnett USA in Chicago, part of the Leo Burnett Worldwide division of the Bcom3 Group.
This time, the classic "Overkill" theme was completely removed, and a new theme created by Simba Studios was used.
The campaign presented by Alex McAreavey, which carried the theme "Create a hero.
Every book is born alone, but sometimes a pair will surface in accidental synchrony, a single theme creating an impromptu pas de deux.
The early stages of the planning process include coming up with a theme, creating a shortlist of potential keynote speakers and developing an ongoing strategy for raising money.
The first is that the theme creates an enormous number of possible discussion topics.
Here, Normant offers yet another variation on the theme, creating a sort of '70s bowl with a few clamps of a curling iron.
