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"Their tagline was 'solitude in community'.
(Their tagline is: "Your house is already on Igglo").
The Hollywood marketeers are right with their tagline.
It seems that LiberateUlysses really intend the multimedia bit in their tagline to be genuinely multi.
They could market ShaveMate on their own through shavemate.com and specialty retailers like hotels, airport stores and cruise ships, using their tagline, "The future of shaving is here".
While it can work to great effect in some cases, such as the Mastercard 'Priceless' campaign, it's still unclear whether Mastercard released all the adverts themselves in a marketing masterstroke or whether their tagline was simply adopted just to get some laughs.
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Even multi-million dollar Hollywood films use puns in their taglines.
Her books' dramatic titles, such as "Summer of Fear," "Killing Mr. Griffin," "Gallows Hill," drew me in, and their taglines sealed the deal.
List of the presenting companies, demo videos and their taglines, below.
I think one of their taglines is "browse your music, not a spreadsheet," or something, which is applicable if you don't want to use the clumsy album art views in iTunes or the impractical but pretty Coverflow.
You can't throw a screen onto any object and expect that people will interact with it for more than 3 seconds or that brands will be willing to pay to throw their taglines on it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com