Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
their measure
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "their measure" is correct and usable in written English.
It can be used to refer to a specific standard or assessment that belongs to a particular group or individuals. Example: "The committee will evaluate the project's success based on their measure of effectiveness."
✓ Grammatically correct
News & Media
Science
Formal & Business
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
58 human-written examples
They looked to have their measure.
News & Media
Eventually, though, Mr. Earley took their measure.
News & Media
Many families have their measure of woe.
News & Media
The horse proponents have sued to get their measure on the ballot after all.
News & Media
Their measure would require the administration to monitor China's record on the spread of nuclear weapons.
News & Media
Victoria spotted them immediately, but hung back, as she usually does, taking their measure.
News & Media
That is a sentiment for which both right and left should take their measure of responsibility.
News & Media
But horse supporters say they just want to get their measure on the ballot.
News & Media
Those circumstances might lead him to despair, but he takes their measure by his instincts.
News & Media
Republicans criticized the Senate for declining to take up their measure.
News & Media
For every ten percentage points their measure of uncertainty rose, investment fell by one percentage point.
News & Media
Expert writing Tips
Best practice
Use "their measure" when referring to a specific standard or assessment used or defined by a particular group or entity. Ensure the context clearly identifies who "their" refers to.
Common error
Avoid using "their measure" when referring to a universally accepted standard. This phrase implies a standard specific to a particular group, not a general one.
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "their measure" functions as a possessive determiner followed by a noun. Grammatically, it indicates a standard, method, or criterion that belongs to or is defined by a specific group or entity. Ludwig AI's examples show it referring to standards of success, power, wealth, and more.
Frequent in
News & Media
45%
Science
35%
Formal & Business
10%
Less common in
Encyclopedias
5%
Reference
3%
Social Media
2%
Ludwig's WRAP-UP
In summary, "their measure" is a common phrase used to denote a specific standard or method of evaluation that is unique to a particular group. According to Ludwig AI, the phrase is grammatically sound and widely applicable, and its usage spans across news, science, and business contexts, though it maintains a neutral to professional tone. Remember to ensure that the referent of "their" is always clear to avoid ambiguity, and avoid using it for general or universal standards. Alternatives such as "their standard" or "their criteria" can provide similar meanings in different contexts.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
their standard
Replaces "measure" with a more general term for a benchmark or criterion.
their criteria
Focuses on the specific set of rules or principles used for evaluation.
their assessment
Emphasizes the act of evaluating or judging something.
their evaluation
Similar to assessment but may imply a more formal or detailed process.
their yardstick
A more figurative way of referring to a standard of comparison.
their benchmark
Implies a point of reference against which something can be measured.
their gauge
Suggests a tool or method used to measure or assess something.
their valuation
Focuses on the act of determining the value or worth of something.
their estimation
Highlights the process of making an approximate judgment or calculation.
their quantification
Emphasizes the act of expressing something numerically.
FAQs
How can I use "their measure" in a sentence?
You can use "their measure" to indicate a specific group's standard or method of evaluation. For example: "The success of the project will be judged by their measure of social impact."
What's a good alternative to "their measure"?
Depending on the context, you can use alternatives such as "their standard", "their criteria", or "their assessment".
Is it correct to use "their measure" in formal writing?
Yes, "their measure" is appropriate for formal writing as long as it accurately reflects a group's specific standard. However, ensure that "their" is clearly defined to avoid ambiguity.
What is the difference between "their measure" and "the measure"?
"Their measure" refers to a specific group's or individual's standard, while "the measure" typically refers to a general or commonly accepted standard.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested