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Why aren't marketers personalizing their marketing efforts?
"But their marketing was very weak.
Their marketing power is diminished by ubiquity.
Their marketing departments.
Some related their marketing tips.
"Clients can better target their marketing".
"Maybe I should hire their marketing person".
And their marketing expenditures are down.
Gradually, their marketing has paid off.
Maybe their marketing divisions don't even know.
But their marketing agent, Bernstein, stepped in.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com