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What's their incentive?
This may reduce their incentive to compete.
"Their incentive is all the greater now".
So would their incentive to innovate.
What is unusual is their incentive.
"Demand provides traffickers with their incentive.
But it also reduces their incentive to strive for excellence.
Their incentive was to buy the cheapest unit.
If I'm the one to catch, that's their incentive".
So their incentive is to do things quickly.
It has sought to change their incentive structure.
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CEO of Professional Science Editing for Scientists @ prosciediting.com