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Their headline was a play on words.
And, indeed, their headline slot was announced.
("Because Our Marlboro Man Is a Novelist," their headline boasted).
Did the Strokes live up to their headline billing?
The Mail called me "bungling" in their headline.
Clearly exhilarated by their headline slot, they still struggled to excite.
"Banks are really concerned about their headline risk and brand risk," he said.
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Both articles have implications for others beyond their headline-addicted authors.
Their headline-profile double act began in 2005, and they have six-year-old daughter, Suri, together.
In the 36 hours before the game, the cheerleaders had appeared on "Good Morning America," had talked with Gov. Rick Perry via Skype and had taken the stand in the courtroom to plead their headline-grabbing case.
Like the broadcasters, their headline-writers and columnists soon ran out of superlatives.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com