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Their customers never flinched.
Who are their customers?
"British banks mistreat their customers".
But what about their customers?
Many of their customers are probably female.
Their customers are an equally wild set.
They overcharge and underserve their customers".
The question is what their customers need.
"They have earned their customers' trust.
The founders also see their customers differently.
Would their customers want them to?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com