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Discover Ludwig"their custom" is correct and usable in written English.
You can use it when you want to refer to a specific habit, practice, or tradition that a certain group has. For example: "The people of this small town continued with their custom of going to the Sunday market."
Exact(49)
It says: "Customers receive a reward while knowing their custom is appreciated and benefiting small businesses.
This was indeed their custom.
But as has become their custom, they had trouble.
Consumers are happiest when companies do battle for their custom.
They have also been expanding their custom in heroin.
"I'm excited to see their custom shoes!" Emelia Ho said.
Similar(11)
But their custom-built approach remains.
So they knew exactly where to situate their custom-built home.
Some of their custom-made sofas and seating are decorated in bold prints.
Most team members work their routes on their custom-made Cannondale team bikes.
Richard Feynman and his family with their custom-painted van in Altadena, California.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com