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But the new numbers mask bigger shifts in spending, as advertisers allocate more of their budgets to the Internet, cutting their allocations to broadcast and print advertising.
Pensions and endowments, typically a sticky asset base, are increasing their allocations to hedge funds.
Their allocations to out-of-state customers have always been small.
Most others have either reduced their allocations to equities and raised cash holdings, or left both at previous levels.
3 In 2014, 17 out of 28 wealthy countries belonging to the Development Assistance Committee (DAC) increased their allocations to ODA.
Henderson and Julius Baer increased the proportion of their portfolios devoted to global equities by more than five percentage points while reducing their allocations to cash.
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But they remain cautious, in most cases lifting their allocation to American equities by only a couple of percentage points.
Pension funds have increased their allocation to property, retail investors are starting to take an interest, and foreign money continues to pour in.
Investors could reduce their allocation to bonds and bond funds over all, or shift from funds with longer-maturity bonds to funds that buy only short-term ones.
According to a study earlier this year by Greenwich Associates, about one-third of institutional investors in America plan to increase their allocation to such funds.
Two of the firms advise clients to increase their allocation to American shares substantially, while four say that it is time to take profits.
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CEO of Professional Science Editing for Scientists @ prosciediting.com