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Many theatres see it as a chicken-and-egg situation: audiences are more likely to buy tickets for titles they know rather than take a punt on an untested and untried piece of work, so theatres programme classic plays in the hope of improving the box-office figures.
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It recently started a regional-theatres programme, under which big-name speakers repeat their London talks in provincial theatres twice in the same day, sometimes, in order to meet demand.
Some were in the theatre programme.
The theatre programme in Sibiu is dizzyingly packed and diverse.
MacLaine was a star of last year's Brighton festival theatre programme.
After a lacklustre few years, the theatre programme in the international festival perked up in 2015.
Satapathy decided to ask for Unicef's support to initiate a participatory theatre programme, known as community-based theatre.
It was one of the most extraordinary revelations that has ever burst on to me from a theatre programme.
The Edinburgh international festival theatre programme kicks in tomorrow with the Korean Tempest and Wu Hsing-Kuo's one-man King Lear.
The theatre programme includes Kevin Spacey's Richard III, and there's also a wide range of cinema screenings and exhibitions.
Its broad comedy is not an obvious match with a theatre programme strong on experimental and intimate work – but who cares when it's properly funny.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com