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"Ideas are exposed to that little tiny region possibly years ahead of the rest of the world," reckons Mr Stoppelman.
Ads of the World reckons it's "the biggest online advertising community (almost 50,000 members) in the world".
Likewise, Juan Señor of Innovation Media Consulting, a firm that advises newspapers around the world, reckons that "you won't fix the business model without fixing the editorial model".
Since April 5th, and the launching of what North Korea said was a satellite but the rest of the world reckons was a failed missile, he has been at it again.
Nevertheless Murray, still third in the world, reckons it will be harder than ever to get to No1 – a goal many good judges reckon is within his grasp in 2013, including Andre Agassi and Boris Becker.
North-Carolina-based Quintiles Transnational, which with almost 10,000 employees is the largest CRO in the world, reckons that it saved a year on the development of the anti-Alzheimer's drug Aricept for Eisai, a Japanese firm, and Pfizer, Eisai's American partner.
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Yet most business leaders around the world reckon that political risk is a far greater problem in emerging markets.
He let in two goals playing for Manchester City against Bayern Munich last week that every broadcaster, writer or blogger in the world reckoned he should have saved.
"There are more mobile phones than toothbrushes in the developing world," reckons Ryan Levinson, the chief executive of Sunfunder, a start-up based in San Francisco that helps solar companies raise financing.
"The electronic experience came before the written experience," says Marino Lobello, of the Brazilian Chamber of Books, an industry body.All this means that Brazil's book market has the biggest growth potential in the western world, reckons Mr Lobello.
The Saudis, for example, have quietly obtained long-range missiles from China.Although the western world reckons it has some idea of what sort of rocketry other countries possess, it is much less sure whether they can equip those rockets with non-conventional warheads: nuclear, chemical or biological.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com