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With coffee shops and artisanal stores springing up on every corner from Portland to Pittsburgh, differentiated solely by the wit on their chalkboard sidewalk displays, small store owners are always looking for new ways to connect with their customers.
Meanwhile, the wit on display in his columns is allowed to run riot in his book.
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There is a crucial difference in content between The Onion and CollegeHumor.com: while the success of the former depends on the wit of its writers, the appeal of the latter is closer to that of "America's Funniest Home Videos".
When the Brownlow fancy kicked out from full back in the first quarter, directly to Geelong's Tom Lonergan, the wits on ABC radio reminded him "it's not next year's pre-season yet, Paddy".
As currently configured, the show's cliché-ridden script, well acted though it is, has all the wit of "Saturday Night Live" on an off night.
And yet "it was Petraeus who had the wit to seize on that and exploit it," Toby Dodge, a British political scientist who has occasionally advised the General, said.
It was plausible, elegant and easy to explain — but there was no Republican leader with the wit to seize on it and sell it.
He was against the referendum on the grounds that most people haven't the wit to make a decision on the matter.
At least they had the wit to replace the slogan on their proposed state symbol (a hammer and sickle, naturally) with "Be glorious, Russia" instead of "Proletariats of the world, unite".
There are some recognizable tropes, like the town's troubled sheriff (Justin Theroux) and his angsty teenage kids, and a handful of much more interesting characters: a pastor on a quest (Christopher Eccleston), a cultist (Amy Brenneman) and her mentor (Ann Dowd), and a woman who lost her whole family, and has her own secrets, yet is easily the sharpest wit on the show (Carrie Coon).
Most of the wits are on one side, no matter how nicely Mr. Greene tries to soft-pedal his brilliance.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com