The viewership of soap operas, like antique jewelry, has been passed down through generations.
One recent study found that the higher the viewership of the show, the bigger the market reaction to stock recommendations.
The viewership of the Super Bowl, which Nielsen says was the most-watched TV program ever, showed the potential for reaching big, engaged crowds.
Even with the strike, the viewership of "Nightline" lagged behind that of "Tonight" during the recently concluded November sweeps, Nielsen figures from ABC showed.
"Coupling" has also been hurt because the viewership of the two shows that bracket it, "Will & Grace" and "ER," have also fallen off this fall.
It has been a weird year; a confluence of factors put a larger-than-usual dent in the viewership of major sports.
The viewership of the show, which returns with new episodes Aug. 27, might not be in the millions, but it is still a good size.
The viewership of the game on TNT has been falling since the network started to carry it in 2003, when it drew 10.8 million viewers.
CBS is taking several unusual steps in an effort to blunt the viewership of "The Apprentice" before the NBC reality series gets off the ground on Wednesday nights.
While Nielsen, at the network's request, has measured the viewership of Fox Business since its premiere, Nielsen is not permitted to release or even confirm those figures publicly.
The demographic group most stereotypically associated with DVD purchases is young men, and the viewership of the Sci Fi Channel is 57percentt male.
