Warwick has 15 partners in the venture, including the racing team Lola Cars.
The commercial players backing the venture include Global Radio – whose brands include Classic FM and Heart – Absolute Radio and RadioCentre.
In 1991 he became an investor in the Planet Hollywood restaurant chain; other actors involved in the venture included Bruce Willis and Arnold Schwarzenegger.
Investors in the venture include Philippe Bourguignon, a former president of Euro Disney and current chief executive of Miraval resorts, Ms. Poynter said.
The other shareholders and partners in the venture include Freddie Mac, Chase Manhattan, the GMAC-Residential Funding unit of General Motors, the Norwest Mortgage unit of Wells Fargo and Bank of America.
Terms of the venture, including the size of each company's stake, are still being hammered out, the executives said, and it is unclear whether either company will pay a cash consideration to the other.
Schwalb said that for the past six weeks, after efforts to restructure the bond debt failed, the board tried to sell the museum for $10 million, one-tenth of the total cost of the venture, including seed money that was invested earlier.
The technology has been on trial in New York and San Francisco since May with around 1000 employees of Google and its partners in the venture, including MasterCard and Macy's department store.
Those tipped to join the venture include Nancy Cruickshank, TMG executive director of digital development and former managing director of handbag.com, and Paul Cheesbrough, TMG chief information officer and former BBC executive.
Others to join the venture included sports stars such as US women's soccer Hall of Famer Mia Hamm, NBA Hall of Famer Magic Johnson, and Nomar Garciaparra, formerly of the Boston Red Sox; members of staff from the Golden State Warriors; Chad Hurley, the co-founder and former CEO of YouTube; and those with ties to the sports and entertainment business.
