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We as a company are only as valuable as the value we create for our members.
"Our CEO is critical to the value we create for our stockholders," it says.
Travel management has become "a very rational business -- we get paid for the value we create," he said.
Imagine, if you can, a world in which the big banks subscribe to a code of conduct that includes a pledge that "we seek no more than a level of profit commensurate with the value we create for our customers".
Instead, he says, "we ask for a share of the value we create at harvest". McClendon says this kind of approach makes farmers more receptive and could speed the adoption of new biotechnologies.
What conversations are essential to the value we create?
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We believe that a fundamental measure of our success will be the shareholder value we create over the long term.
"Our industry must do a better job of talking about the tremendous value we create for clients and the economy," said Mr. Berger, who is also chief executive and chief creative officer at Euro RSCG MVBMS Partners in New York, part of the Euro RSCG Worldwide division of Havas.
The more value we can give them, the more value we create for ourselves and our stakeholders.
How will we divide up whatever value we create in the negotiation?
The shareholder value we created was 26%, while the Dow Jones index was significantly less.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com